After receiving audience feedback and evaluating our product ourselves, we came to the conclusion that the previous poster did not fit the theme, style and branding of the rest of the ancillary products. We decided to use a still image of the protagonist, similar to the front cover, in-lay/lyrics page and the back cover to carry on with the constant mise en scene and to keep the constant link and relationship between the music, lyrics and the visuals. We changed the image on the poster as we felt that having the picture of Erick Baker could possibly confuse the audience and be detrimental to the brand that we were trying to build.
This was done by editing the picture to black and white, whilst increasing the saturation to bring out the detail in the background of the scattered leaves - something that again links back to the back cover of the digipak. In this version of our poster, we made sure we added in essential detail such as Erick Baker's website as it gave us another form of advertising that we could use to promote the artist in the magazine.
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