Target Audience Research

In order to research our target audience, the best thing to do was to play the song to as many different people as possible. We decided that the best way to get retain this information would be to get people to fill out this questionnaire that we created. The questionnaire meant that we could ask the people relevant questions in order to have an accurate target audience. Each member of the group will give this questionnaire to 5 individuals of a varied age group.

Target Audience Questionnaire

Erick Baker: ‘When will I be loved’

Age:               10-20             20-30             30-40            

40-50             50-60

Favorite genera of music:

Hip-Hop / R&B                         -

Alternative Rock / Folk            -

Rock / Metal                             -

Jazz / Classical                        -

Dub step / Electro                   -

Pop / Dance                            -

Other…                                    -

Do you like Erick Baker’s song?

Yes                  No

Would you like to listen to more of his music?

Yes                  No

What age do you think the main audience of the song is? (Tick as many as you like)

10-20             20-30             30-40             40-50            

50- 60             60+

What gender do you think the song is aimed at most?

Male              Female            Both male and female