Rough Ancillary

 

With this ancillary product, we decided to use the re-occuring black and white theme that relates to the video. We made sure we did this because it was essential to create a brand that the audience could clearly identify and relate to. We used still images of the protagonist in the ancillary products to make sure the audience can identify a clear link between the music video and the ancillary products. 

The still shots are of Ally (main character) standing alone. This was done to show the separation in the relationship between Ally and Shannon (lead girl). In the front cover and the in-lay/lyrics page, Ally is looking frustrated and as if he is reflecting on something. This relates back to the lyrics of the song where Erick Baker is questioning his relationship and love life singing: "When Will I Be Loved".

On the front cover of the product we chose to have deep red coloured writing in bold capitals. One reason for this was for this was for it to stand out to the audience. Another reason for this was the connotation of the colour red - (sex/danger/love). These were all themes and situations that go along with relationships. The setting for the front and back cover were also very important. We made sure that we picked an autumn setting in which leaves were scattered and the place looked slightly deserted. We did this to elaborate on the mise en scene from our music video. The scattered leaves link to segregation and departure. Also the cold and misty autumn setting show mystery and a sense of uncertainty. 

The lyrics page shows the main character once again. His facial expression is once again very similar to the front cover - keeping the theme of separation and reflection going throughout. When taking the photograph, we had the idea in mind of where we wanted to place the lyrics. The plain brick wall was the perfect canvas to place the lyrics. We used red font again to try and keep with the theme of the front cover and theme of the ancillary products. 

For the CD inlay page we decided to use pictures of bare tree branches. This relates back to one of the last shot sequences in the music video where Ally is in a park setting and there are a lot of trees and leaves scattered around him. This also brings an element of simplicity to the product that we wanted as the rest of the ancillary products had a lot going on, in regards to font and images. 

For the back cover, we decided to use a still image of a mid shot of Ally. For the first time in the ancillary product we do not get to see the feeling or expression on the face of Ally. The way his back is turned indicates the way he has turned his back on his relationship and given up on love. The shot is also similar to a shot in the music video - which shows a relationship and link between the music video and the ancillary product.